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Water-Jel Technologies
For the past 22 years, Water-Jel Technologies, based in Carlstadt, New Jersey, has led the emergency burn care industry. It was the first company to introduce water-based gel technology in 1980, when Water-Jel earned FDA Classification for its life-saving Fire Blanket as a Medical Device. It currently serves the occupational, health and safety, industrial, fire/EMS and Military markets.
The fire blanket was the first of many water-based products that the company now manufactures and distributes, including sterile burn dressings in foil packages, introduced in 1985 for smaller area burns. In 1995, Water-Jel created Burn Jel, with Lidocaine and added Unburn and unit dose First Aid Creams and Ointments to their product line. In 2000 it expanded into First Aid Sprays and Adhesive Bandages.
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In 1990, the U.S Army and Navy officially specified Water-Jel products for Emergency First Aid use.
Water-Jel’s manufacturing facilities in Carlstadt have grown, and a new warehouse and distribution facility was added in 2000. A new manufacturing site has been added in Longueuil, Canada to fill the demand for branded and private label bandage business. Two distribution centers were created in England and Norway in 2001 to better serve Water-Jel’s international market.
Water-Jel products have been used everywhere from the battlefields of Kuwait to oil refineries in Texas, to manufacturing and utility facilities and fire and EMS departments throughout the United States and the world.
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The Metis Group
The Metis Group is a direct-to-consumer marketing company that specializes in selling niche products and services to untapped markets. The company takes its name from Greek mythology. Metis was a goddess who presided over all wisdom and knowledge. The five founders, all women, together have over 100 years experience in sales, marketing, product development, advertising, public relations and media relations.
The directors include Maggi Cowlan, a media expert with experience in TV, radio, print and new media, 800 and 900 telephone services and home video; Gloria Ciaccio with over 30 years experience in creating and implementing integrated marketing communications programs with an emphasis in public and media relations, special events and promotions; Margy Purdy, a new product development expert, with 20 years experience working with startups, turnarounds, e-business, Internet and Fortune 100 companies; Geri Stengel , who specializes in marketing and positioning of products, and launched Physician's Online, a medical information service for doctors and Rebecca Weintraub who works in the fields of communication, facilitation, change management and organizational behavior. She is currently a visiting professor at USC in the Annenberg School of Communications and provides communication and facilitation consulting services to organizations in the public, private and non- profit sectors.
The Metis Group has offices in New York, Washington, DC, Chicago and Los Angeles. The company was selected by Water-Jel Technologies, LLC to create a first-ever direct to consumer market for their burn protection and safety products, which have been used by professionals in those fields for the past 20 years. The products are marketed under the Water-Jel and Burn-Jel trade names.
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Elizabeth Ann Wuerslin, MD. MPH
Dr. Elizabeth Ann Wuerslin graduated with honors in 1981 from Cornell University Medical College. She went on to receive her Masters of Public Health from the Harvard School of Public Health in 1988. She is certified to practice pediatric medicine in New York, Colorado, Massachusetts, Utah and Kentucky.
Throughout her career, she has worked as a pediatrician in a variety of clinics, hospitals and teaching institutions in the United States and throughout the world. Currently, Ann is an Assistant Clinical Professor at the University of Colorado's School of Medicine, Department of Pediatrics and is a Locums Pediatrician at MDA Associates in Pleasant Grove, Utah.
Ann also has worked for over ten years as an Interplast Pediatrician, traveling to Ecuador, Vietnam, the Philippines, Nepal, Peru, Honduras and Laos to treat children. In 1984, she was a Project USA Pediatrician, working at the Untah and Ouray Indian Reservation in Roosevelt, Utah. In 1981, Ann was an International Rescue Committee worker in Camp Khao-J- Dang, Thailand.
Other appointments include her appointment as a pediatrician at the Harvard Community Health Center in Boston; a Clinical Assistant Professor of Pediatrics at the State University of New York at Stony Brook, and as the Pediatrician and Director of the Teen Clinic and the Children's Clinic in Fort Collins, Colorado.
Dr. Wuerslin has served on the Pharmacy Committee of Columbia University Health Service; was a member of the Outreach and Energy Committees of SUNY's Medical School Admissions Child Protection Services group and sat on the Ethics and Pharmacy Committees at Pourdre Valley Hospital.
Dr. Wuerslin is fluent in German and enjoys gardening, bird watching and opera and partakes in many outdoor activities including swimming, hiking, skiing, sailing and biking.
She lives in Fort Collins, Colorado.
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